Thanks To Fan Conventions Stars Can Make Hundreds Of Thousands Of Dollars Per Weekend
When you see a star at a convention signing autographs, you can assume that they were paid an up-front guarantee to be there, which can range anywhere from five grand all the way up to $250,000 and even more. It all depends on the star in question’s level of fame, and the money gets even bigger when it comes time to sit down and sign, since the star is pocketing all the cash from the autographs (which can cost between $50 to almost $200 a pop) that doesn’t go to the convention organizers, photographers, and booking agents. Even better – the autographs are usually paid for on a cash basis, as vividly described in the story by an anonymous regular attendee of these types of events: “I know someone who literally takes garbage bags full of $20s with him back home.” Stephen Amell, the star of TV’s DC Comics adaptation Arrow saw the potential in the convention business and decided to take a more proactive approach, forming his own talent agency called WFA Entertainment. By representing himself and other actors looking to maximize the monetary value of their time hanging out with fans, he’s encroached on traditional talent agents and found a new revenue stream rumored to be worth $250,000 per weekend (although he denies that figure publicly). The top talent on the convention circuit today are cast members of The Walking Dead, anybody who’s ever played The Doctor on Doctor Who, Star Wars icon Mark Hamill, and Marvel stars like the aforementioned Chris Evans, none of whom have to worry about losing leverage at the negotiating table for their seven- or even eight-figure contracts. Here’s Amell: There are even reports of actors turning down work to make a more lucrative convention appearance instead, although this is a risk that could backfire later on. If the talent in question gets a reputation for turning down producers in favor of conventioneers, they could be sacrificing future opportunities from those same producers. But Firefly star Jewel Staite gives an idea of why it can be hard to turn down a convention appearance these days: