Jay Z Hit With An 18 Million Lawsuit Over Cologne Endorsement

Two years ago, Jay-Z launched his own line of cologne, called “Gold.” If you’re like most people, you probably don’t even remember anything about Gold cologne, and for good reason. After the initial announcement, there was pretty much nothing, as it pertains to promo for the fragrance – no ads, nothing. In addition, Jay hardly ever spoke about the cologne in interviews or on social media, etc. As a result of Hov’s non participation in promoting the fragrance, the company that created it, Parlux Fragrances, is suing Hov for a whopping $18 million. According to Parlux, Hov’s non participation is the reason the cologne failed in retail. The company says that Hov was supposed to do posts on social media about the cologne, but he never did. The company also claims that the New York bred mogul was supposed to work with them on a follow-up line, which he also did not do. According to the company, it had projected a profit of $50 million from the fragrance, with the assumption that Hov would help promote it. But since, according to the company, Jay didn’t hold up his end of the bargain when it came to promoting the fragrance, it has lost money on Gold. Furthermore, the company claims to have an enormous amount of returned and unsold inventory of the product. We’ll be sure to update you with any developments on this story.