Foursquare Study Of Trump Branded Business Shows Downward Trends Resulting From Presidential Run

Foursquare used its own data to measure foot traffic for various Trump-branded casinos and hotels throughout the country, and the numbers would appear to be on the wall: There are fewer people visiting them this year than there were last year. The months of June and July are both particularly striking, given that the summer tends to be the peak season for casinos and hotels, but they both showed losses in foot traffic compared to the previous year – 14 percent for June, and 17 percent for July. Of course, there are any number of reasons for people to stay away from Trump’s various vacation destinations, so the Foursquare study doesn’t necessarily indicate growing distaste for Trump’s political ambitions. But another indication that more people may be fed up with the Trump name than ever before comes when you look at the locations of many of the properties in question, which tend to be in “blue” states less friendly to Trump’s new right-wing wheelhouse. Here’s an excerpt from the study about what might be called a “blue state effect:” Trump’s famous unpopularity with women is also reflected in Foursquare’s findings, with a 29 percent decrease in “visit share” in July compared to the previous year. So if Donald Trump really is running for President to increase the value of his personal brand, it would appear that he may need to forget about America and focus on making the Trump name great again.